Sustainability report for an Austrian printing company. So first cool thing is this book comes wrapped in a poster. Then it has this great red flourescent accent color along the spine and on some inside pages. The grid used on the black pages activates the negative space and creates a clear hierarchy. Overall, the report has a dramatic effect. -Trini
(Source: chead14)
Nice, sleek cover. This design is simple but bold. It is supposed to advertise beach front property in Syndey, Australia, so it focuses getting a quick response from viewers. The images are large and saturated. The text is also large on some pages, and is set on an eye-catching metallic paper. It is not quiet or subtle as this would not attract their target audience. -Trini
(Source: chead14)
Another beautifully designed book for a Swiss rockband named “lovebugs”. The serif and sans-serif typefaces are integrated beautifully. The opposing typefaces are balanced by differences in hierarchy and weight. The serif type is larger and bolder, while the sans-serif is smaller and lighter. -Trini
(Source: chead14)
I think this is a beautiful book design. First, I like the stark exterior that immediately contrasts with the saturated, gold interior flaps. Next, the glossy pages enrich the text and images throughout the book. The grid used to organize the page layouts is complex. It is asymmetrical and the spread seems to have an almost circular composition. Finally, the book has an elegant conclusion, with delicate gold illustrations that juxtapose the last gold page. -Trini
(Source: chead14)
Hyundai competition for a poster themed “New Thinking New Possibilities”. The winner was Happycentro. This is a dynamic composition that transforms text into an object. It’s hard edges and facets are reminiscent of technology, which is appropriate for a car company’s poster. -Trini
(Source: chead14)
Magazine “Glamourista”, design by Rachel Galindo. I like how the color of the typefaces matches the photograph. I also like the dramatic scale shift on one of the inside pages. It adds visual interest. It’s also nice how the “MJ” is left-justified, which contrasts the centered block of text. -Trini
(Source: chead14)
This was a project done using Univers. I think it’s an interesting way to treat type as an image rather than text. -Trini
(Source: chead14)
Quote by photographer Dorothea Lange. The use of hierarchy breaks up this long-ish quote into smaller parts that make the message more direct. -Trini
(Source: chead14)
“The cure for anything is salt water, sweat, tears, or the ocean”. I think this is really simple and elegant. The text enhances the image without overpowering it. -Trini
(Source: chead14)
Mostly I love this because I know that some guy was probably tricked by this billboard. And others probably laughed and went as well. So it was probably a successful ad.
From an academic standpoint… I dunno. Something about a clever use of hierarchy.
-Justin “Nick” Kain
